Category: Marketing

Japanese Marketing Campaigns & Strategy You'll Want to Copy from July to September
Business, Marketing May 31st, 2021

Japanese Marketing Campaigns & Strategy You'll Want to Copy from July to September

So you want to run an online campaign like a Japanese marketing pro? Here are 5 case studies that might spark your next social media promo and get more engagement for your business.
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Amy Yamashita
Amy Yamashita Community Specialist
7 In-Depth Articles to Boost Your Marketing Moves in Japan 
Business, Marketing May 3rd, 2021

7 In-Depth Articles to Boost Your Marketing Moves in Japan 

From how to do market research, to how to identify your ideal Japanese customer, to Japanese ad strategy, here are 7 marketing resources to grow your business in Japan.
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TokyoMate Team
TokyoMate Team  Executive Updates
Japanese Marketing Campaigns & Strategy You'll Want to Copy from April to June 
Business, Marketing April 14th, 2021

Japanese Marketing Campaigns & Strategy You'll Want to Copy from April to June 

Discover case studies of successful Japanese marketing campaigns. Learn how to get your business in front of Japanese audiences who haven't yet heard of you. 
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
Social Media and Japanese Consumers: The Latest Statistics Are Here
Business, Marketing April 7th, 2021

Social Media and Japanese Consumers: The Latest Statistics Are Here

What social media posts prompt in-store visits? Which social media platforms did the best at converting users to make first-time purchases? These statistics might surprise you.
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Tomoko Matsuoka
Tomoko Matsuoka Staff Writer
How to Do Market Research Like a Japanese
Business, Marketing March 30th, 2021

How to Do Market Research Like a Japanese

Here’s where to go to get the latest on industry-specific statistics, consumer reports, emerging market segments, and market analytics for Japan.
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
Japan's Advertising Laws, Grey Zones, and What You Ought to Know
Business, Marketing March 23rd, 2021

Japan's Advertising Laws, Grey Zones, and What You Ought to Know

Selling anything in Japan? Here's what all business owners and marketers should know about Japan’s advertising laws and legal grey zones.
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
Celebs, High-Context, and the Wild World of Japanese Ads 
Business, Marketing March 18th, 2021

Celebs, High-Context, and the Wild World of Japanese Ads 

Japanese ad strategy—what the heck is going on? Here’s what you ought to know about launching a successful ad campaign that appeals to the Japanese audience.
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Tomoko Matsuoka
Tomoko Matsuoka Staff Writer
3 Mindsets that Influence Your Japanese Customers
Marketing March 16th, 2021

3 Mindsets that Influence Your Japanese Customers

When your Japanese customers encounter your product or service, what mindsets prompt them to either make a purchase or turn away?
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
Market Segmentation in Japan: How to Identify Your Ideal Customer
Business, Marketing March 9th, 2021

Market Segmentation in Japan: How to Identify Your Ideal Customer

Who should you be selling to in Japan? A mismatch or misunderstanding of your target market in Japan could be holding you back from clinching sales.
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist