Category: Marketing

Social Media and Japanese Consumers: The Latest Statistics Are Here
What social media posts prompt in-store visits? Which social media platforms did the best at converting users to make first-time purchases? These statistics might surprise you.
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How to Do Market Research Like a Japanese
Here’s where to go to get the latest on industry-specific statistics, consumer reports, emerging market segments, and market analytics for Japan.
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Japan's Advertising Laws, Grey Zones, and What You Ought to Know
Selling anything in Japan? Here's what all business owners and marketers should know about Japan’s advertising laws and legal grey zones.
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Celebs, High-Context, and the Wild World of Japanese Ads
Japanese ad strategy—what the heck is going on? Here’s what you ought to know about launching a successful ad campaign that appeals to the Japanese audience.
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3 Mindsets that Influence Your Japanese Customers
When your Japanese customers encounter your product or service, what mindsets prompt them to either make a purchase or turn away?
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Market Segmentation in Japan: How to Identify Your Ideal Customer
Who should you be selling to in Japan? A mismatch or misunderstanding of your target market in Japan could be holding you back from clinching sales.
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