Category: Marketing

Social Media and Japanese Consumers: The Latest Statistics Are Here
Business, Marketing April 7th, 2021

Social Media and Japanese Consumers: The Latest Statistics Are Here

What social media posts prompt in-store visits? Which social media platforms did the best at converting users to make first-time purchases? These statistics might surprise you.
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Tomoko Matsuoka
Tomoko Matsuoka Staff Writer
How to Do Market Research Like a Japanese
Business, Marketing March 30th, 2021

How to Do Market Research Like a Japanese

Here’s where to go to get the latest on industry-specific statistics, consumer reports, emerging market segments, and market analytics for Japan.
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
Japan's Advertising Laws, Grey Zones, and What You Ought to Know
Business, Marketing March 23rd, 2021

Japan's Advertising Laws, Grey Zones, and What You Ought to Know

Selling anything in Japan? Here's what all business owners and marketers should know about Japan’s advertising laws and legal grey zones.
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
Celebs, High-Context, and the Wild World of Japanese Ads 
Business, Marketing March 18th, 2021

Celebs, High-Context, and the Wild World of Japanese Ads 

Japanese ad strategy—what the heck is going on? Here’s what you ought to know about launching a successful ad campaign that appeals to the Japanese audience.
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Tomoko Matsuoka
Tomoko Matsuoka Staff Writer
3 Mindsets that Influence Your Japanese Customers
Marketing March 16th, 2021

3 Mindsets that Influence Your Japanese Customers

When your Japanese customers encounter your product or service, what mindsets prompt them to either make a purchase or turn away?
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
Market Segmentation in Japan: How to Identify Your Ideal Customer
Business, Marketing March 9th, 2021

Market Segmentation in Japan: How to Identify Your Ideal Customer

Who should you be selling to in Japan? A mismatch or misunderstanding of your target market in Japan could be holding you back from clinching sales.
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist