Author: Tomoko Matsuoka

Notable Japanese on the Value of Ignorance, How to Imitate Well, and More
Life in Japan June 8th, 2021

Notable Japanese on the Value of Ignorance, How to Imitate Well, and More

From the founder of Honda to Japan’s living sports legends, philosophers, artists, and more, here are 9 Japanese quotes you should know and the great minds who said them. 
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Tomoko Matsuoka
Tomoko Matsuoka Staff Writer
How Accurate Is Google Translate for Japanese? 
Business, Life in Japan May 25th, 2021

How Accurate Is Google Translate for Japanese? 

Machine translation has significantly evolved since its creation. But how accurate is Google Translate for Japanese? What can you safely use it for? And when should you avoid using it? 
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Tomoko Matsuoka
Tomoko Matsuoka Staff Writer
How to Start Your Import Business in Japan: Regulations Overview
Business, Entrepreneurship May 14th, 2021

How to Start Your Import Business in Japan: Regulations Overview

Interested in importing goods for sale in Japan? Before you invest in inventory for your import business, find out the regulations governing the goods you wish to sell. 
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Tomoko Matsuoka
Tomoko Matsuoka Staff Writer
Half-Width vs. Full-Width: A Tale of Two Characters
Business, Life in Japan May 10th, 2021

Half-Width vs. Full-Width: A Tale of Two Characters

The origin story of Japan’s half-width 半角 and full-width 全角 characters, the current state of affairs, and where to go from here. Hold on for a wild ride. 
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Tomoko Matsuoka
Tomoko Matsuoka Staff Writer
8 Online Events You’ll Want to Bookmark for Golden Week 2021 
Life in Japan April 28th, 2021

8 Online Events You’ll Want to Bookmark for Golden Week 2021 

Bookmark this page for 8 wide-ranging online events during Golden Week 2021 that will allow you to travel, explore, and connect—while sheltering in place.  
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Tomoko Matsuoka
Tomoko Matsuoka Staff Writer
The Latest COVID-19 Travel Information for Japan: What to Know, Do, and Prepare
Out and About, Life in Japan April 12th, 2021

The Latest COVID-19 Travel Information for Japan: What to Know, Do, and Prepare

The latest COVID travel information for Japan in 2021—what you should know before your next flight to or from Tokyo. Official bulletins, links to government sources, and more.
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Tomoko Matsuoka
Tomoko Matsuoka Staff Writer
Social Media and Japanese Consumers: The Latest Statistics Are Here
Business, Marketing April 7th, 2021

Social Media and Japanese Consumers: The Latest Statistics Are Here

What social media posts prompt in-store visits? Which social media platforms did the best at converting users to make first-time purchases? These statistics might surprise you.
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Tomoko Matsuoka
Tomoko Matsuoka Staff Writer
Seating Protocol in Japan: Who Sits Where When Meeting Clients?  
Business, Customer Service April 1st, 2021

Seating Protocol in Japan: Who Sits Where When Meeting Clients?  

You don’t want to sabotage your opportunity by sitting in the wrong spot. So what should you know about seating protocol when meeting with your Japanese clients?
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Tomoko Matsuoka
Tomoko Matsuoka Staff Writer
Japan’s 27th IMD Digital Competitiveness Rank, Explained
Business, Life in Japan March 22nd, 2021

Japan’s 27th IMD Digital Competitiveness Rank, Explained

Japan’s 2020 digital competitiveness ranking, what the government is doing in response, and what it means for businesses this year.
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Tomoko Matsuoka
Tomoko Matsuoka Staff Writer
Celebs, High-Context, and the Wild World of Japanese Ads 
Business, Marketing March 18th, 2021

Celebs, High-Context, and the Wild World of Japanese Ads 

Japanese ad strategy—what the heck is going on? Here’s what you ought to know about launching a successful ad campaign that appeals to the Japanese audience.
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Tomoko Matsuoka
Tomoko Matsuoka Staff Writer