Author: Kenichi Yamamoto

How to Get a COVID-19 Vaccine in Tokyo, Japan
Life in Japan June 2nd, 2021

How to Get a COVID-19 Vaccine in Tokyo, Japan

All the basics covered in one handy article. Get a step-by-step flowchart of the vaccination process and all the essentials about booking your COVID-19 vaccine appointment.
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
Japan’s Hometown Tax Program: How to Benefit and What to Do
Money Matters May 28th, 2021

Japan’s Hometown Tax Program: How to Benefit and What to Do

Furusato nozei is Japan’s hometown tax program. Before 2021 is up, find out how to prepay some taxes to the city of your choice and get free goods in return. 
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
Employees’ Pension Insurance in Japan, What Business Owners Should Know
Business, Life in Japan May 26th, 2021

Employees’ Pension Insurance in Japan, What Business Owners Should Know

In Japan, employees’ pension insurance augments the national pension premium for government and company workers. Learn the essentials of what all business owners ought to know.
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
3 Case Studies of Successful Foreign Companies in Japan
Business, Entrepreneurship May 13th, 2021

3 Case Studies of Successful Foreign Companies in Japan

What does an effective business strategy for Japan look like? Foreign brands must be courageous, determined, and highly adaptable.
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
Business Subsidies in Japan You Should Know About in 2021
Money Matters, Business April 21st, 2021

Business Subsidies in Japan You Should Know About in 2021

Business subsidies in Japan in 2021 are plentiful and generous, but the application process requires a sturdy constitution and some targeted assistance. 
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
Japanese Marketing Campaigns & Strategy You'll Want to Copy from April to June 
Business, Marketing April 14th, 2021

Japanese Marketing Campaigns & Strategy You'll Want to Copy from April to June 

Discover case studies of successful Japanese marketing campaigns. Learn how to get your business in front of Japanese audiences who haven't yet heard of you. 
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
How to Do Market Research Like a Japanese
Business, Marketing March 30th, 2021

How to Do Market Research Like a Japanese

Here’s where to go to get the latest on industry-specific statistics, consumer reports, emerging market segments, and market analytics for Japan.
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
Japan's Advertising Laws, Grey Zones, and What You Ought to Know
Business, Marketing March 23rd, 2021

Japan's Advertising Laws, Grey Zones, and What You Ought to Know

Selling anything in Japan? Here's what all business owners and marketers should know about Japan’s advertising laws and legal grey zones.
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
3 Mindsets that Influence Your Japanese Customers
Marketing March 16th, 2021

3 Mindsets that Influence Your Japanese Customers

When your Japanese customers encounter your product or service, what mindsets prompt them to either make a purchase or turn away?
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
Which News Outlets Do Japanese Trust? Your FAQs Answered
Life in Japan March 10th, 2021

Which News Outlets Do Japanese Trust? Your FAQs Answered

Where do Japanese go to read their news? Which news sources do Japanese readers trust? And more answers to your FAQs. 
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist