Author: Kenichi Yamamoto

How to Do Market Research Like a Japanese
Business, Marketing March 30th, 2021

How to Do Market Research Like a Japanese

Here’s where to go to get the latest on industry-specific statistics, consumer reports, emerging market segments, and market analytics for Japan.
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
Japan's Advertising Laws, Grey Zones, and What You Ought to Know
Business, Marketing March 23rd, 2021

Japan's Advertising Laws, Grey Zones, and What You Ought to Know

Selling anything in Japan? Here's what all business owners and marketers should know about Japan’s advertising laws and legal grey zones.
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
3 Mindsets that Influence Your Japanese Customers
Marketing March 16th, 2021

3 Mindsets that Influence Your Japanese Customers

When your Japanese customers encounter your product or service, what mindsets prompt them to either make a purchase or turn away?
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
Which News Outlets Do Japanese Trust? Your FAQs Answered
Life in Japan March 10th, 2021

Which News Outlets Do Japanese Trust? Your FAQs Answered

Where do Japanese go to read their news? Which news sources do Japanese readers trust? And more answers to your FAQs. 
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
Market Segmentation in Japan: How to Identify Your Ideal Customer
Business, Marketing March 9th, 2021

Market Segmentation in Japan: How to Identify Your Ideal Customer

Who should you be selling to in Japan? A mismatch or misunderstanding of your target market in Japan could be holding you back from clinching sales.
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
Leaving Japan: Your Moving-Out Checklist
Essential Checklists March 2nd, 2021

Leaving Japan: Your Moving-Out Checklist

Don’t forget these procedures when leaving Japan. Bookmark this checklist to help you navigate this stressful period with a little more ease and grace.
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
Cash Handout Japan 2021 for Businesses Affected by 2nd Lockdown
Business February 18th, 2021

Cash Handout Japan 2021 for Businesses Affected by 2nd Lockdown

Find out if your business is eligible for the government's aid for mitigating the impact of the second state-of-emergency notice.
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
Taxes Japan 2021: What to Know for This Year's Tax Season 
Money Matters February 16th, 2021

Taxes Japan 2021: What to Know for This Year's Tax Season 

Your increased tax breaks, an extended tax return period for 2021, and other tax reforms you will be (generally) happy to hear about.
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
Japanese Banks for Foreigners in 2021
Money Matters February 9th, 2021

Japanese Banks for Foreigners in 2021

Your first banking experience in Japan doesn't have to be a bad one.
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist
How to Make the Most of a VA Service in Japan
Virtual Assistant January 29th, 2021

How to Make the Most of a VA Service in Japan

A candid conversation with a long-time professional assistant on how to make the most of a VA service. Take a peek at these insider tips.
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Kenichi Yamamoto
Kenichi Yamamoto Research Specialist