Author: Fuminori Gunji

Our Company Philosophy: The TokyoMate Playbook - Updated
Business, Entrepreneurship December 21st, 2021

Our Company Philosophy: The TokyoMate Playbook - Updated

"Any great product, service, or other forms of output starts with a small idea or a clunky draft version. The fastest way to progress is to share your draft, ask for help, and invite others to give feedback or contribute ideas."
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Fuminori Gunji
Fuminori Gunji Chief Executive Officer
A Conversation on Digital Transformation in Japan
Business, Entrepreneurship October 4th, 2021

A Conversation on Digital Transformation in Japan

“You can only digitize as far as the weakest link.”
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Fuminori Gunji
Fuminori Gunji Chief Executive Officer
Your Quick Guide to Japan's Past & Present Startup Ecosystem
Business, Entrepreneurship September 29th, 2021

Your Quick Guide to Japan's Past & Present Startup Ecosystem

A run-through of essentials to know about fundraising for startups in Japan, why foreign direct investment has historically been low, and more.
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Fuminori Gunji
Fuminori Gunji Chief Executive Officer
Trend Analysis: Japan’s Star Startups Move HQ to Shared Office Spaces, Implications
Business, Entrepreneurship September 8th, 2021

Trend Analysis: Japan’s Star Startups Move HQ to Shared Office Spaces, Implications

Startups in tech and emerging fields are slashing office leases by either moving their HQ or a large portion of their workforce to shared office spaces. What’s going on here?
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Fuminori Gunji
Fuminori Gunji Chief Executive Officer
6 Mindset-Shifting Reads for Entrepreneurs and Startups Curated by TokyoMate's CEO
Business, Entrepreneurship August 24th, 2021

6 Mindset-Shifting Reads for Entrepreneurs and Startups Curated by TokyoMate's CEO

Bookmark this page if you're looking for practical, serviceable advice as you get ready to launch your business or startup. 6 mindset-shifting books to fill up your TBR list. 
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Fuminori Gunji
Fuminori Gunji Chief Executive Officer
How to B2B: A Look at B2B Partner Sales vs. Direct Sales in Japan 
Business, Entrepreneurship August 10th, 2021

How to B2B: A Look at B2B Partner Sales vs. Direct Sales in Japan 

What every business owner ought to know about B2B partner sale vs. direct sales in Japan.
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Fuminori Gunji
Fuminori Gunji Chief Executive Officer
How to B2B: Your Japanese Psyche Guide to Sales
Business, Entrepreneurship August 2nd, 2021

How to B2B: Your Japanese Psyche Guide to Sales

The history of B2B sales and IT solutions in Japan, why SaaS is like the UNIQLO of IT solutions, and how to use your newfound understanding of the Japanese psyche to clinch sales. 
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Fuminori Gunji
Fuminori Gunji Chief Executive Officer
How to B2B in Japan: What’s Culture Got to Do with It?
Business, Entrepreneurship July 28th, 2021

How to B2B in Japan: What’s Culture Got to Do with It?

You may have read or heard that Japan is an extremely homogeneous country—but perhaps you haven’t thought about its implications on B2B sales. Start by reading this.
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Fuminori Gunji
Fuminori Gunji Chief Executive Officer
From Both Sides of the Table: An Inside Look at 3 Phases of a Successful M&A
Business, Entrepreneurship June 9th, 2021

From Both Sides of the Table: An Inside Look at 3 Phases of a Successful M&A

You can’t go out there and say, “I’m going to sell a company,” because companies are bought, but they aren’t being sold. Here are the 3 phases of a successful M&A. 
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Fuminori Gunji
Fuminori Gunji Chief Executive Officer
Lessons from Airbnb's Startup Story: To Scale, Do Things That Don't Scale
Business, Entrepreneurship June 3rd, 2021

Lessons from Airbnb's Startup Story: To Scale, Do Things That Don't Scale

A foundational key to Airbnb's early success? "Don't start by wanting to scale. Don't aim for five stars out of five. Ask yourself what you can do to get six, seven, or eleven stars."
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Fuminori Gunji
Fuminori Gunji Chief Executive Officer